Head to Shinbashi, the salaryman capital of the city, for an authentic summer matsuri experience between July 24 and 25. Shimbashi Station's SL Square and nearby Sakurada Park will be hosting plenty of food stalls, live performance area and a bon odori yagura stage over the two-day event. Soak in the lively atmosphere and dance alongside local residents and office workers as the festival offers a joyful escape from the pressures of the workweek.
The highlight of the festival is the yukata (lightweight kimono) beauty contest, where participants are judged on their dressing skills, poise under public interview, and overall style. With a ¥100,000 prize up for grabs, the competition is fierce. Entries are now closed, and the grand finale takes place on July 25 at 6.30pm.
Throughout the festival, enjoy bon odori dancing open to all, lively flamenco performances, local bands, and traditional Japanese dances. But let’s be honest – the biggest draw is the food, with plenty of classic festival snacks (mostly on sticks) to feast on. Stuff yourself silly.
Bon odori dances take place daily from 5.30pm and 7pm (8pm on July 25).