Roppongi Museum 10:00
¥1,800, high school students ¥1,300, junior high and elementary school students ¥800, younger children free (1 per parent/guardian)
Nearly three decades after it first hatched in the palms of Japanese schoolgirls, Tamagotchi – Bandai’s iconic handheld digital pet – returns to the spotlight with a major anniversary exhibition at the Roppongi Museum. Released in 1996, the tiny egg-shaped device quickly became a global sensation, inspiring devoted caretakers, schoolyard debates and a cultural phenomenon that reached far beyond Japan.
With more than 100 million units shipped worldwide by 2025 and 38 evolving models, from early black-and-white screens to today’s wi-fi-enabled devices, the Tamagotchi remains an icon of playful companionship and digital nostalgia.
The Tamagotchi 30th Anniversary Exhibition invites you to step inside the world of these strange, charming creatures from the distant Tamagotchi Planet. Through immersive installations, historical displays and interactive environments, the show revisits three decades of innovation while exploring the irresistible appeal of a being that needs you to feed it, entertain it, clean up after it – and love it. Exclusive exhibition merch, including artist collabs and limited-edition items featuring the main visual, will of course also be available.
Celebrating the quirky digital lifeform that once demanded the attention of millions, the exhibition offers both a heartfelt tribute to, and a fresh encounter with, a beloved cultural icon. Following its Tokyo run, the exhibition will travel to Nagoya, Ibaraki, Osaka and additional cities to be announced.
