Itoen

Where to experience green tea culture in Tokyo

Sample matcha, enjoy green tea soft-serve, and shop for single-origin loose-leaf tea at these two Itoen stores

Time Out in association with Itoen
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When it comes to Japanese green tea, one product stands out: the bright green-coloured bottle of ready-to-drink Oi Ocha by Itoen, Japan’s largest company for ryokucha (green tea).

At the end of the 20th century, Itoen became the first company in Japan and the world to start offering its signature green tea in convenient cans and bottles, making it possible to have a sip of the nation’s favourite drink anytime, anywhere. By doing so, Itoen has successfully evolved with the times, making itself relevant to the modern lifestyles of today’s society.

With its refreshing flavour and health benefits, Oi Ocha is now sold in 36 countries worldwide – and this year, this flagship product from Itoen is celebrating its 30th anniversary. Get a bottle now at one of the many convenience stores, supermarkets and vending machines across Tokyo.

If you want to experience more of Japan’s green tea culture, head over to these two Itoen specialty shops.

Go green

Saryo Itoen
  • Restaurants
  • Haneda Airport

This matcha café is located at Haneda Airport’s International Terminal, within the area designed after an Edo-period (1603-1868) townscape. Its adjoining seating area has a charming traditional atmosphere, complete with red parasols and Japanese-style floor lamps.

At Saryo Itoen you can enjoy a diverse selection of drinks and desserts made from high-quality green tea sourced from Itoen. You can’t go wrong with a matcha parfait topped with red beans and mochi (¥650), a bowl of matcha with wagashi (traditional Japanese tea-time sweets; ¥800), or the matcha soft-serve (¥540). Easily the most popular item on the menu, the ice cream features a slightly bitter yet mellow sweet taste. All of Saryo Itoen’s matcha desserts and drinks are made from premium matcha powder, which is often reserved for tea ceremonies.

Keep an eye out for the seasonal specials as well, such as sakura soft-serve in spring, refreshing kakigori (shaved ice with syrup) in summer, or shiruko (red bean soup with mochi) in winter.

Nihonbashi Wa no Cha Itoen
  • Shopping
  • Nihonbashi

If you’re looking to purchase single-origin loose-leaf green tea, head over to Wa no Cha Itoen in Nihonbashi. Here you’ll find some of the finest and rarest pure green tea sourced directly from plantations all over Japan.

Common ryokucha is usually a blend of different types of green tea, but this shop lets you choose from more than 50 varieties of single-origin loose-leaf green tea. By touching, smelling and looking at the sample leaves, you’ll see that they are all slightly different in shape and colour.

After you’ve shortlisted a few of your favourite teas, Wa no Cha’s knowledgeable staff will brew them for you to sample – for free – so you can decide which suits your preference the most. Despite the green tea’s signature gentle aroma and taste, you’ll be surprised how noticeably different they each are.

Discover the art of matcha with Itoen

Discover the art of matcha with Itoen

For videos on how to prepare and enjoy matcha click here.

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