Welcome to Time Out
The best of Tulum
If Tulum didn’t exist, Instagram would have to invent it. But nature created the expansive white sands, swaying palms and coral seas, the Mayans topped them with a picturesque city and boutique bohemians turned it into a fashion phenomenon. Ninety minutes south of Cancun, Tulum is really two towns: the beachside strip threaded with low-rise hotels, bars and restaurants; and the "Pueblo" inland, where real life happens. No prizes for guessing where hotel tariffs are higher (and getting stratospheric), though the smart money is now booking into hipster Pueblo digs such as Huitzical and shuttling to the beach by bike or taxi. Alternatively, best value beach option is Villa Pescadores. Wherever you choose to stay from our list of Tulum’s best accommodation, you’ll find a winning mix of options that take in toucan-filled gardens, outdoor film screenings, turtle-friendly lighting and solar-powered beach huts.