The 10 most popular European destinations that Brits are going on holiday to next summer

We might not have even reached December yet, but Brits are already getting their plans for next summer in order. And trends are starting to emerge. Jet2 has delved into its early booking data to find out the most popular holiday destinations for 2027 so far. 

The top 10 is made up of lots of familiar favourites, more than half of which are in Spain. Right now, the number one most popular spot for holidaymakers, according to Jet2’s calculations, is Benidorm.

Now we know what you’re thinking, but Benidorm isn’t all dodgy tan lines, water parks and sunbed wars. Tapas Alley is a great place to find authentic Spanish dishes, Casco Antiguo offers a glimpse of Benidorm when it was just a whitewashed fishing village, and Sierra Helada National Park provides tremendous views off the beaten track. Discover Time Out’s favourite things to do in Benidorm here. 

Other Spanish resorts in the top 10 included Costa Adeje in Tenerife, Palma Nova in Majorca, Benalmadena on the Costa del Sol, Salou and the Playa de las Americas. The rest of the ranking was made up of destinations in Cyprus and Türkiye. 

Jet2’s early booking stats also show the destinations that are growing in popularity. It saw increases in bookings to Greek resorts such as Lassi on the island of Kefalonia and Kardamena in Kos, and predicts that Croatia will have a ‘bumper summer’ with places like Dubrovnik, Brač Island, Rovinj and Split in high demand.  

Of course, the data is only based on bookings made via Jet2 and isn’t necessarily representative of the trends across all airlines. 

The 10 most-booked resorts for summer 2027, according to Jet2

1. Benidorm, Spain
2. Costa Adeje, Tenerife
3. Alanya, Türkiye
4. Paphos, Cyprus
5. Marmaris, Türkiye
6. Playa de las Americas, Tenerife
7. Protaras, Cyprus
8. Salou, Spain
9. Palma Nova, Majorca
10. Benalmadena, Spain

Did you see that these Sussex cliffs are one of the most beautiful places in Britain?

Plus: it will soon be much more difficult to visit one of Britain’s most beautiful towns.