Do you know your glazed doughnut skin from your morning shed? Are you an expert in the difference between using cream vs powder blusher? Would you do anything to get your hands on a tub of Sol de Janeiro Brazilian Bum Bum Cream? If so, we’ve got good news for you. Listen up beauty addicts, because Selfridges has opened its second-biggest beauty hall in Britain, and it’s not in London.
The department store has opened part of its brand-new Birmingham beauty hall, which upon full completion will span 30,000 square feet, making it the UK’s biggest beauty hall outside of the capital. Home to more than 160 beauty brands – including Charlotte Tilbury, Fenty Beauty, Kylie Cosmetics and Pat McGrath – the hall has assembled a crack team of more than 300 experts who will be on hand to help you with all your cosmetics needs. Plus, the new shopping destination is home to the UK’s first IRL counter for the skincare brand beloved by Gen Z, Sol de Janeiro.
The space is split into the Beauty Workshop and the Beauty Hall. The former, open now, is home to skin and body, colour and hair products, with a focus on platforming new and experimental brands, including a range of Korean skincare. The latter – which won’t be complete until November – will be home to the perfume section, stocking brands including Loewe, Le Labo, Maison Françis Kurkdjian.
On offer inside the beauty megalopolis will also be a place to get your nails done, lymphatic drainage massages and a Beauty Concierge, where customers can book appointments to get beauty advice.
Fortnum & Mason just opened its first ever store outside London.
Selfridges is launching a private members’ club.
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