Time Out says
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Selfridges - Time Out's favourite London store - celebrated its centenary in 2009. With its concession boutiques, store-wide themed events and collections from the hottest new brands, it's a first port-of-call for stylish one-stop shopping, while useful floor plans make navigating the store easy-peasy. The basement is chock-full of hip home accessories and stylish but practical kitchen equipment (think Alessi, Le Creuset and Kitchenaid), while the ground floor boasts the Wonder Room - 19,000sq ft of luxury brands - and a well-stocked beauty hall, complete with its own Nails Inc manicure station. But most shoppers make a beeline for Selfridges' excellent fashion floors.
With a winning combination of new talent, hip and edgy labels, smarter high street labels and mid- and high-end brands, the store stays ahead of the pack. Kingston graduate and 2007's Student of the Year Sophie Hulme joined the hallowed second-floor womenswear halls with her dramatic first collection of luxury streetwear; her beautiful, boxy leather bags still on offer today. Elsewhere, Simon Miller Jeans join the already phenomenal jeans stable, while the new Halston boutique in Superbrands shows that Selfridges is not neglecting its big labels either.
There's plenty of new draws in the food hall, too, with great deli produce from London-based Baker & Spice and LA frozen yoghurt export Pinkberry.
As featured in the 100 best shops in London
400 Oxford St
|Transport:||Tube: Bond St|
|Opening hours:||Open 9.30am-9pm Mon-Sat; 11.30am-6pm Sun|
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