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  1. Selfridges (© A Meredith)
    © A Meredith
  2. © Selfridges
    © Selfridges
  3. © Selfridges
    © Selfridges
  4. © Selfridges
    © Selfridges
  5. © Selfridges
    © Selfridges

Time Out Says

Selfridges - Time Out's favourite London store - celebrated its centenary in 2009. With its concession boutiques, store-wide themed events and collections from the hottest new brands, it's a first port-of-call for stylish one-stop shopping, while useful floor plans make navigating the store easy-peasy. The basement is chock-full of hip home accessories and stylish but practical kitchen equipment (think Alessi, Le Creuset and Kitchenaid), while the ground floor boasts the Wonder Room - 19,000sq ft of luxury brands - and a well-stocked beauty hall, complete with its own Nails Inc manicure station. But most shoppers make a beeline for Selfridges' excellent fashion floors.

With a winning combination of new talent, hip and edgy labels, smarter high street labels and mid- and high-end brands, the store stays ahead of the pack. Kingston graduate and 2007's Student of the Year Sophie Hulme joined the hallowed second-floor womenswear halls with her dramatic first collection of luxury streetwear; her beautiful, boxy leather bags still on offer today. Elsewhere, Simon Miller Jeans join the already phenomenal jeans stable, while the new Halston boutique in Superbrands shows that Selfridges is not neglecting its big labels either.

There's plenty of new draws in the food hall, too, with great deli produce from London-based Baker & Spice and LA frozen yoghurt export Pinkberry.

As featured in the 100 best shops in London


400 Oxford St
Tube: Bond St
Opening hours:
Open 9.30am-9pm Mon-Sat; 11.30am-6pm Sun
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What's On

The Selfridges Corner Shop: Universe

The latest pop-up to occupy the ever-changing Corner Shop in Selfridges Oxford Street, Universe is a wavy new exhibition exploring the work of Victor Vasarely, a groundbreaking French-Hungarian artist who was a key figure within the mid-twentieth century Op-art movement. A collaboration between the Vasarely Foundation, fashion house Paco Rabanne and Selfridges, the exhibition showcases Vasarely’s seriously wavy optical illusions and explores the artist’s enormous influence on both his contemporaries (like Paco Rabanne himself) and the tastemakers of today. Alongside checking out 55 seriously trippy op-artworks and sculptures — some of which are even available to purchase — you can also shop an exclusive collection of Vasarely-inspired products, as well as the Paco Rabanne Spring Summer 2022 collection, for which creative director Julien Dossena took inspiration from some of Vasarely’s geometric patterns. Wavy!

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