The most excruciatingly cool festival in America just got cooler.
On Wednesday, 10-day cultural festival and conference South by Southwest announced that President Barack Obama will be part of a "Keynote Conversation" at SXSW Interactive and Michelle Obama will give the opening Keynote at SXSW Music.
The appearance marks the first time a sitting president and First Lady have participated in the event.
Mr. Obama will speak in conversation with Texas Tribune CEO and editor-in-chief Evan Smith on Friday March 11.
Mrs. Obama will discuss the topic 'Let Girls Learn' on Wednesday March 16.
The conversation between President Obama and Smith will look at "civic engagement in the 21st Century," according to the SXSW website: "The president will call on the audience to apply their ideas and talents to making technology work for us."
The talk is open to all SXSW Interactive, Gold and Platinum registrants; details on access and location are yet to be released.
Details on which after-parties the Obamas will be hitting (and which late-night food trucks they'll be propping themselves up against) are similarly yet to be released.