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It may not seem like the thing you immediately associate with Easter, but the Trader Joe’s mini Easter tote bags bring a special pastel happiness to the season. These tiny tote bags (along the lines of an LL Bean bag) showed up last year and thrilled shoppers. There was a viral surge of people purchasing them (and even reselling them for huge profit: a set of four went for $500 on eBay, reported USA Today). Right now, they’re available again for a limited time.
Why are Trader Joe's Easter tote bags so popular?
The company doesn’t know; they say on their website, “We were so pleasantly surprised by their rapturous reception.” Perhaps it is the charm of the miniature, seeing a familiar shape shrunk down. These bags are only 13 inches long, 11 inches high, and 6 inches wide, which means they can hold your lunch or maybe a few last-minute things for dinner. They’d be excellent for a picnic or even for filling with candy as an ad-hoc Easter basket if you can’t find last year’s baskets in the garage. Another reason they may be popular? The $2.99 price point.
How are they different from last year?
Last year the bags came in four colors: forest green, navy blue, red and bright yellow. This year, the bags are in a more spring-like pastel palette, with handles and detailing of sky blue, pink, lavender or grass green.
Where to find the trending tote bags:
Visit your local Trader Joe’s ASAP. As with all seasonal items, they are only available for a limited time, and other shoppers tend to snag them by the handful.