When we fantasize about what could make the coffee world better—given that it’s already fabulous and nearly close to perfect—we think about monthly pass that will make our morning java order easy, breezy and, best of all, basically costing a buck.
That's exactly what's happening for Peet's Coffee drinkers: As an extended monthlong celebration of National Coffee Day (which hits your calendar on September 29), the Berkeley-born brand is offering a first-ever $30 pass to its Peetnik Rewards members that will get you daily cold brews through September. Thirty days and thirty bucks equals essentially dollar coffee all month long.
Make haste: September’s already underway so you’re missing out on your daily drinks. You can buy the pass right up until September 30, although that’s just silly—then you’re paying $30 for a single cold brew. But you do you! And speaking of fine print, you're probably wondering what happens if you don't pick up your cold brew on a particular day. Do you get it credited back to you? Alas, no, this is a use-it-or-lose-it java situation, so don't forget to show up to your local Peet's to use your pass every morning.
“Our Cold Brew Pass is all about delivering value at the perfect moment,” said Sireesha Adya, Digital Marketing Director at Peet’s Coffee. “As students and families head back to school and schedules get busier, cold brew continues to be the go-to choice for younger consumers and coffee lovers looking for a bold, refreshing lift. With 30 days of cold brew for $30, we’re giving Peetniks an easy way to enjoy a daily little treat that’s full of flavor.”
More logistics: the free cold brew is a medium sized drink, and the pass doesn’t work at non-coffee bar locations like airports or supermarkets. The pass (which isn't a physical pass but rather a digital pass you access inside the Peet's app) is limited to one per customer.
Founded by Alfred Peet in Berkeley, California in 1966, Peet's has been a coffee-lover's favorite for nearly six decades for its rich flavors and strong roasts.