Step aside, Strip shows: Las Vegas is getting a new headliner, and this time, it’s powered by streaming. Netflix just announced that Sin City will be home to the third permanent Netflix House location, following openings in Philadelphia and Dallas later this year. The Vegas edition will debut in 2027 at BLVD Las Vegas, right in the heart of the Strip—and yes, it’ll be as extra as it sounds.
Part theme park, part fever dream for binge-watchers, Netflix House is the streamer’s ambitious take on turning fan-favorite shows into IRL entertainment. Think mini-golf inspired by Squid Game, VR games based on Bridgerton, and a cocktail menu that nods to Knives Out. The concept promises a full day of immersive play, complete with a Tudum Theater for screenings and events, and a Netflix Bites restaurant for show-themed snacks.
While Vegas will have to wait until 2027, fans in Pennsylvania and Texas can start planning their visits now. Netflix House Philadelphia, opening at the King of Prussia Mall, will debut with a twisted carnival experience called Wednesday: Eve of the Outcasts and a high-stakes treasure hunt with One Piece: Quest for the Devil Fruit. Mini-golf, VR adventures, and merch galore round out the experience.
Dallas is going darker, with Stranger Things: Escape the Dark and Squid Game: Survive the Trials, where visitors can test their luck in eerily familiar (and slightly terrifying) games. Both locations will feature Netflix RePLAY, an arcade-meets-escape-room concept packed with physical challenges and team-based quests.
Marian Lee, the CMO of Netflix, says it best: “This is fandom coming to life.” Netflix is betting that fans will return again and again as attractions rotate and new shows hit the platform—and with 40-plus pop-ups under their belt already, they just might be right.
Want in? Head to the Netflix House website for early access, job listings and more details. Whether you're a die-hard Demogorgon dodger or just want a One Piece-inspired bao bun, Netflix House is where your queue goes 3D.