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Pride march parade 2023 in New York with people dressed in Barbie pink.
Photograph: Shutterstock/Just dance

The 10 most popular Halloween costumes in the U.S. for 2023

Of course, Barbie, but there are a few surprises

Erika Mailman
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Erika Mailman
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At a certain age, it’s the only topic of discussion for weeks on end: “What are you going to be for Halloween?” It’s important that your costume represents your style and looks good despite the parka your mom is going to make you wear over it. But as an adult, you can bare your shoulders and shiver through the party, knowing this is your payback for all those years of hiding your costume glory under sensible outerwear. If you want to compare your feats with others, the Frightgeist Costume Map details who’s wearing what, locally and nationally. And we’ve got the goods to share. Here are the top 10 costumes across the county this year!

1. Barbie

Yup, you’ve got to do a tie-in with Greta Gerwig’s awesome triumph of a movie. Go pink or go home, and make sure your high pony is sleek above your elegantly long neck, absurdly proportioned bosom and permanently high-heeled feet.

2. Princess

Fierce or pathetic, these princesses wear crowns and rule the land the best they can.

3. Spider-Man

Your Spidey Senses will tingle as you circulate around the party in your figure-hugging red suit.

4. Witch

Based on the crones of yesteryear whom everyone blamed for the crop failure, this year’s witches are hopefully going to school everyone about what random bad luck means.

5. Fairy

Tinkerbelle, we believe you exist: cue applause!

6. Wednesday Addams

This costume comes with a prefab dance routine. Easy party trick.

7. Dinosaur

Yeah, T-Rex ruled the world and had a bite three times worse than that of a great white shark, but pulling off a velociraptor look is much easier.

8. Cowboy

Grab those cowboy boots from the bottom of your closet, wangle some plaid from the thrift store and you’re good to go.

9. Ninja

This incognito look makes it easier to do the Irish Goodbye from the party.

10. Bunny

Aw, super cute! Or sexy, whichever kind of bunny you go for.

Happiest of Halloweens to you and yours!

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