London's real Willy Wonkas

Step into a world where anything is edible with London's most creative confectioners (then try their tricks for yourself!)



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They’ve made houses out of chocolate, oceans out of jelly and ice cream that tastes like Christmas. As a big new musical version of Roald Dahl’s ‘Charlie and the Chocolate Factory’ opens in London, we went in search of London’s real-life Willy Wonkas – and their amazing creations.


© Ed Marshall

Choccywoccydoodah creates everything from chocolate unicorns to gothic sculpted cakes. General manager Daveed Brulin spills the (cocoa) beans to Celia Plender.

We hear Choccywoccydoodah worked on Tim Burton’s film version of ‘Charlie and the Chocolate Factory’…
‘Yes, it’s really funny watching the film and seeing our products hanging from the trees by the chocolate river.’

What’s the strangest cake request you’ve ever received?

‘We get a lot of really crazy requests, but not all of them translate very well into cake. The maddest request we’ve ever had was for a charity that supports ex-drug addicts. They wanted something that represented struggle and celebrated coming out of addiction. They suggested a cake with syringes and drug paraphernalia stuck on it. Christine [the creative director] didn’t think that was the best way to go, so we ended up veering towards unicorns and other light-at-the-end-of-the-tunnel themed things instead.’

What’s the most major confectionery disaster you’ve had?
‘It was the biggest candy house we’ve ever made. It was a couple of metres long, a metre-and-a-half wide and a-metre-and-a-half high, and was for a charity for homeless people. Transporting the house from Brighton to London was catastrophic and it ended up in a pile of sugary rubble. Heartbreaking.’

If you could make a cake for anyone, who would it be?

‘I think Elvis would love us.’

Visit Choccywoccydoodah at 30-32 Fouberts Place, W1F 7PS or

Try making Choccywoccydoodah’s Wonka-style hot chocolate

There’s no doubting the Choccywoccydoodah team’s Wonka-credentials. So, what can they do with a simple cup of cocoa? Make it into a scrumptious whipped cream delight, of course.

Serves one
Takes five mins

- A small handful of chocolate buttons (white, milk, dark or a mixture of all three – the best quality you can afford)
- A cup of hot milk
- 3 marshmallows
- 50ml double cream, whipped
- 1 chocolate straw
- Cocoa powder, to sprinkle

  • Step 1

    Place the chocolate buttons in a mug. Half fill the mug with hot milk. Mix with a spoon until the chocolate buttons have thoroughly melted.

    Step 1
  • Step 2

    Pour in the rest of the hot milk, leaving a 1cm gap at the top. Add the marshmallows.

    Step 2
  • Step 3

    Heap the whipped cream on top.

    Step 3
  • Step 4

    Add the chocolate straw. Finish with a sprinkle of cocoa powder and a couple more chocolate buttons.

    Add a drizzle of fudge or toffee sauce to make your hot chocolate into a fudge-mallow delight.

    Step 4

Step 1

Place the chocolate buttons in a mug. Half fill the mug with hot milk. Mix with a spoon until the chocolate buttons have thoroughly melted.

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Users say

Jonny and Amy
Jonny and Amy

Easily the the funnest, most delicious, exciting and every updating, tasty ice cream place in London. It always tastes amazing, everyone is very helpful, extremely pleasant and the atmosphere is perfect - chilled out and fun. We've lost count of the number of times we've hurried from the tube station/bus stops to get there before closing.


I am from Manchester and whenever I visit London, I make sure to fit in a trip to Camden for a scoop (or two) of Chin Chin ice cream. It's incredible to watch the process...and the ice cream itself? The best you will ever taste. 5 stars aren't enough for this hidden gem, highly recommended.

More about 'Charlie and the Chocolate Factory'

Watch interviews with the cast and production team and get your hands on those golden tickets with our 'Charlie and the Chocolate Factory' information page. Read more about the production

  1. Theatre Royal Drury Lane
  2. Until Sat Nov 30

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