Ham Yard Hotel

Soho

We’re fans of all the Firmdale hotels – and co-owner Kit Kemp’s trademark splashy, clashy colours, winningly teamed with antique and distressed furniture – but Ham Yard has immediately leapt to the top of our list.

It’s partly just a matter of scale: Firmdale took over a whole yard in central London, and have built there a grandly proportioned hotel, a separate block of hotel apartments and a cluster of curated shops around a cental courtyard that’s well-populated with diners and sippers on warm days. Guests won’t feel lost in all this vastness, due to unusually friendly service, and Kemp’s ability to combine conversation-starter decor (witness the deconstructed loom over reception) with intimate, arty detailing.

There’s a library and drawing room, a big ground-floor bar and restaurant with rear con- servatory, exquisite basement bowling alley and, of course, fabulously appointed rooms: expect marble fittings and flatscreens in the bathroom, bespoke toiletries and tech that actually works – first time.

Venue name: Ham Yard Hotel
Contact:
Address: 1 Ham Yard
London
W1D 7DT
Transport: Tube: Piccadilly Circus

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