- Price band: 2/4
Every four to eight weeks, entrepreneur Rachel Shechtman’s gallery-like shop embodies a different theme, and both the merchandise and decor completely change to reflect the new concept. Past subjects have included love (February) and New York (September), but this is the first time Story is taking on the holidays. The 2,000-square-foot space has been divided into vignettes resembling the various rooms of a house, with each area hawking gifts and decor that would normally be found there. Head to the living room for fashion-forward Sherri’s Designs deer figurines ($36) featuring faux-fur collars and glitter antlers, then mosey over to the dining room to pick up Design Ideas 3-D poplar plywood Christmas trees (small $8, large $30) and Roost silver-plated snowflake garlands ($38). Meanwhile, our favorite find—Roost seven-inch mouth-blown floating glass ornaments filled with feathers ($12–$24)—can be located in the masculine library.
- 144 Tenth Ave, (at 19th St)