A-lehdet is partnering with Time Out – the global brand that inspires and enables people to experience the best of the city. Expanding to the Nordics for the first time through this franchise agreement, Time Out is trusted around the world for its editorial curation of the best things to do, see, eat and drink as well as travel recommendations – curated by a team of local experts and distributed across multiple channels.
Set to launch later this year, Time Out Nordics will curate the most inspiring restaurants, events, and attractions from across Finland and other Nordic countries. A dedicated team within A-lehdet will be responsible for the Finnish and English content production and sales for Time Out Nordics in Finland, and later in other Nordic countries as well. Time Out first launched in London in 1968 and today is a global brand with a network of local expert journalists around the world creating and curating content about over 350 cities in over 50 countries.
"We are proud and delighted to begin this partnership. The internationally renowned and trusted brand Time Out has chosen A-lehdet as its franchise partner because of our content and trend expertise. This allows us to reach a highly active, international audience seeking experiences and provides the best route to Finnish, and later Nordic, city culture. At the same time, we offer excellent visibility and solutions for our advertising clients wanting to connect with our inspiring content and valuable audience,” says Heli Arantola, CEO of A-lehdet Group. “The partnership with Time Out fits perfectly with our goals: we want to help domestic companies grow and gain an international customer base,” Arantola continues.
Stacy Bettman, Time Out Media CEO added: “Time Out is a global brand with a global monthly brand reach of 184m connecting people everywhere with the best in city life and exploration. We are delighted to announce this partnership with A-lehdet Group. A-lehdet’s exceptional creative teams, their scale and expertise in creating authentic, engaging content for their audiences and clients make them a perfect partner for Time Out. For the first time, Time Out will provide its audience with the ultimate guide to the very best of the cities and key destinations across the Nordics, written by local experts who really know their city, to serve both locals looking for great things to see and do in the cities they live in and inbound tourists looking for an authentic local experience.”
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About A-lehdet
A-lehdet Group is a pioneer in digital commerce and media, combining strong content expertise with entrepreneur-led subsidiaries to drive innovation and growth in both Finnish and international markets. Our roots are in Finland. We are a financially sound, continuously evolving, and boldly renewing family-owned company. We have a goal-oriented strategy and a collaborative work culture.
A-lehdet Group includes the media company A-lehdet, leading Nordic design online store Finnish Design Shop, growth marketing agency Genero, Finland’s largest online watch and jewelry store Keskisen Kello, publisher of craft magazines and books Laine Publishing, and Finland’s most far-reaching food community Satokausi Media.
About Time Out
Time Out is a global brand that inspires and enables people to experience the best of the city through Time Out Media and Time Out Market. Time Out launched in London in 1968 to help people discover the exciting new urban cultures that had started up all over the city. Today, it is the only global brand dedicated to city life. Expert journalists curate and create content about the best things to do, see and eat across over 350 cities in over 50 countries, and across a unique multi-platform model spanning both digital and physical channels. Rooted in the Time Out brand, Time Out Market is the world's first editorially curated food and cultural market, bringing a city's best chefs, restaurateurs and cultural experiences together under one roof. The portfolio includes eleven Markets in cities such as Lisbon, New York and Dubai, and several new locations with expected opening dates in 2025 and beyond, in addition to a pipeline of further locations in advanced discussions. Time Out Group PLC, listed on AIM (AIM: TMO), is headquartered in the United Kingdom. Learn more at www.timeout.com and LinkedIn.