After a year full of brand innovation, Time Out Australia has earned the top prize at the Mumbrella Publish Awards 2020 with Publishing Company of the Year. Furthermore, Time Out Australia’s Managing Director, Michael Rodrigues was also named Publish Leader of the Year.
“When faced with their business model falling off a cliff due to Covid, Time Out pivoted quickly and reaped the results,” said the Mumbrella judges. “Strong growth and innovation has defined their year and made them the winner of the Large Publisher of the Year.”
Michael Rodrigues says: “I’m enormously proud to accept these awards on behalf of the Time Out Australia team. After a strong 2019, first the bushfires came along, then Covid, and we had to tear up the rulebook. The crisis gave us a new sense of purpose and forced us to innovate. We’ve found new editorial approaches, new revenue streams, new products and new technology. Traffic is strong, and our social media reach has doubled in Melbourne and tripled in Sydney. Most importantly company morale is incredibly high and that’s despite eight months of working from home.”
Further awards were achieved for Time Out’s admired temporary rebrand, “Time In”, which picked up a “Highly Commended” in the newly-created category, Best Response to Covid-19.