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Time Out is bringing its trusted editorial expertise directly into one of the world's most iconic attractions this summer, partnering with the London Eye to deliver a bespoke onboard audio experience inspired by the very best of the capital.
From 29th July to 30th September, every visitor boarding the London Eye will be able to experience London through the eyes of Time Out, with a bespoke audio guide, played through the pod's onboard speakers, offering a shared experience for everyone onboard. Curated by Time Out's local editors, the audio guide highlights the city's best restaurants, cultural attractions, neighbourhoods, hidden gems, events and unforgettable experiences, combining Time Out’s trusted recommendations with unrivalled 360-degree views of the capital, helping visitors spot London's landmarks while discovering what to see, do and experience next.
The experience will be complemented by bespoke Time Out branding throughout the attraction, including inside each pod as well as across digital screens and prominent locations around the South Bank.
The partnership marks another milestone in Time Out's evolution from a publisher recommending cities to a brand actively shaping how people experience them.
For nearly 60 years, Time Out has inspired millions of people to discover the best of cities around the world. Today, that mission extends far beyond editorial, spanning hospitality destinations, live experiences, events, partnerships and now one of London's most visited attractions.
Gareth Thomas, Director of Strategic Partnerships at Time Out Media, said:
"At Time Out, we believe the best recommendations are the ones that inspire people to get out and experience a city for themselves. That's why this partnership is so exciting.
By bringing our editorial expertise into one of London's most iconic attractions, we're helping visitors discover the capital in a completely new way this summer.
It's a brilliant example of how trusted editorial can enhance a real-world experience, and we can't wait for visitors to see London through the eyes of Time Out."
Stan Swinton, Chief Growth Officer at Merlin Entertainments, said:
“At Merlin, we take our responsibility seriously to put our best foot forward for every guest coming to experience The London Eye. The London Eye is one of the UK’s most well-known landmarks and has an important role in UK tourism as an awe-inspiring window into the great capital city of London.
A partnership with Time Out is the perfect way to enhance our guest experience and connect our guests to more of what London has to offer. The Time Out editorial proposition has been helping London visitors and residents discover the places, stories and moments that make the city so special for over 60 years.
Together with Time Out, we are excited to be able to offer our guests more ways to go out and enjoy what makes London one of the greatest cities in the world this summer.“
Launching on Wednesday, the 29th of July 2026, the partnership will run until the end of September, encouraging visitors from around the world to discover even more of what makes London one of the world's greatest cities.
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Notes to editors
Please contact pr@timeout.com for further information.
About Time Out Group
Time Out Group is a global brand that inspires and enables people to experience the best of the city. Time Out launched in London in 1968 to help people discover the best of the city - today it is the only global brand dedicated to city life. Expert journalists curate and create content about the best things to Do, See and Eat across over 350 cities in over 50 countries and across a unique multi-platform model spanning both digital and physical channels. Time Out Market is the world's first editorially curated food and cultural market, bringing a city's best chefs, restaurateurs and unique cultural experiences together under one roof. There are currently Markets in 13 cities including Lisbon, New York and Dubai, with several new locations expected to open in 2026 and beyond, in addition to a pipeline of further locations in advanced discussions. Time Out Group PLC, listed on AIM, is headquartered in London (UK).
About the London Eye
Built for the Millennium, the London Eye is an icon with celebration in the fabric of its DNA. The home of London’s annual New Years Eve fireworks is proudly celebrating 25 years of operation on 9th March 2025. Situated in the heart of the city, the London Eye is at the forefront of London’s most spectacular landmarks. Designed by the Marks Barfield Architects, it is the world’s largest cantilevered observation wheel at 135m tall. London’s only moving view of the city, the gradual rotation and breath-taking 360-degree views of the capital, allows guests to spectate the hustle and bustle of London life unfolding beneath them at one of the UKs most popular attractions. Since 2000, over 85 million people have journeyed across London’s skyline. It’s in postcards, it’s in selfies, it has cemented its place in pop-culture as a modern icon, frequently featured in movies and instantly recognisable worldwide. From first dates to ‘I do’, Hollywood royalty to actual royalty, our 32 capsules – one for every London borough – have seen it all over the years.
For more information, visit https://www.londoneye.com/
About Merlin Entertainments
Merlin Entertainments is a world leader in branded entertainment destinations, offering a diverse portfolio of resort theme parks, city-centre gateway attractions and LEGOLAND Resorts which span across the UK, US, Western Europe, China and Asia Pacific. Dedicated to creating experiences that inspire joy and connection, Merlin welcomes more than 60 million guests annually to its diverse global estate in over 20 countries. An expert in bringing world-famous entertainment brands to life, Merlin works with partners including the LEGO Group, Sony Pictures Entertainment, Peppa Pig, DreamWorks and Ferrari to create destinations where guests can immerse themselves in a wide array of brand-driven worlds, rides and uplifting learning experiences.
See www.merlinentertainments.biz for more information.