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The move marks a significant step in Time Out’s growth across some of Europe’s most culturally rich and globally visited destinations - from vibrant cities and historic landmarks to world-renowned coastal and island locations.
This regional expansion has been made possible through a long-term franchise agreement with Lift Content Factory, a media and content company with strong expertise in lifestyle storytelling and regional audience engagement.
Bringing the best of the region to life
Time Out will launch with local editorial teams across key cities including Istanbul, Athens and Dubrovnik, delivering expert recommendations on where to eat, drink, see and do. Coverage will expand rapidly across major tourist destinations and emerging cultural hubs throughout the region, including the Greek Islands and Cyprus.
The platform will connect both residents and visitors with the most exciting cultural, culinary and travel experiences across the Eastern Mediterranean, combining Time Out’s trusted editorial voice with a multi-platform presence across digital, social and video.
A strong local partner: Lift Content Factory
Ömer Erdem, Founder of Lift Content Factory, said:
“We are proud to partner with Time Out to bring this globally respected brand to such a culturally rich and diverse region. From vibrant cities to world-renowned islands and coastal destinations, our goal is to showcase the very best experiences through authentic, locally driven storytelling. We aim to inspire both residents and travellers while contributing to the growth of tourism and the creative economy.
We would also like to extend our sincere thanks and appreciation to Ajans Medya, the founder of Time Out Istanbul, which has represented the brand with great success for 25 years and brought it to where it is today. We are committed to building on the strong legacy we inherit, further developing the brand, and moving forward with the ambition of becoming a regional player through the addition of new destinations.”
New opportunities for advertisers
The combination of trusted editorial content, a highly engaged audience and a multi-platform presence creates a strong proposition for advertisers.
Time Out and Lift Content Factory will develop bespoke 360-degree campaigns for local, regional and international brands, spanning digital channels and experiential activations across sectors including travel, hospitality, food and drink, retail and entertainment.
Rob Biagioni, CEO, Time Out Media, added:
“This is a major step in expanding Time Out across some of Europe’s most exciting cultural and travel destinations. Turkey, Greece and Croatia are home to cities and regions people travel to experience - from food and culture to beaches and nightlife.
Partnering with Lift Content Factory allows us to bring our trusted voice to new audiences while continuing to grow our presence across the region.”
Ömer Erdem, Founder of Lift Content Factory, said:
“We are incredibly excited to bring a global platform like Time Out to a region with such immense potential. With a hub structure centered in Istanbul and Athens, we aim to build a leading city guide across Eastern Europe, the Mediterranean basin and Turkey’s neighboring markets - spanning tourism, hospitality, culture and arts, as well as food and drink. This is a unique opportunity to showcase one of the world’s most dynamic and diverse regions through a trusted global brand.”
Notes to Editors
Please contact pr@timeout.com for further information.
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About Time Out Group
Time Out Group is a global brand that inspires and enables people to experience the best of the city. Time Out launched in London in 1968 to help people discover the best of the city - today it is the only global brand dedicated to city life. Expert journalists curate and create content about the best things to Do, See and Eat across over 350 cities in over 50 countries and across a unique multi-platform model spanning both digital and physical channels. Time Out Market is the world's first editorially curated food and cultural market, bringing a city's best chefs, restaurateurs and unique cultural experiences together under one roof. There are currently Markets in 12 cities including Lisbon, New York and Dubai, with several new locations expected to open in 2026 and beyond, in addition to a pipeline of further locations in advanced discussions. Time Out Group PLC, listed on AIM, is headquartered in London (UK).
About Lift Content Factory
Lift Content Factory is a content-driven media and creative company founded in Istanbul in 2011. Placing content production at its core, the company delivers 360-degree solutions to meet both B2B and B2C content needs for brands and agencies. Since 2012, Lift Content Factory has also been the founding publisher of Campaign in Turkey and neighboring countries, the world’s leading platform for marketing communications, advertising and the creative industries. In addition to its publishing activities, the company extends its content expertise through the organization of industry events, conferences and strategic content partnerships.