Time Out Group has completed the acquisition of Hugecity - a crowd-sourced event guide for every neighbourhood in the world, on desktop, mobile and email. The founders of Hugecity, Hugh Malkin and Adam Wilson, will be joining Time Out as Time Out Labs, a new innovation arm of the company, working from Atlanta, Georgia, USA and managed from London.
Hugh and Adam bring with them a wealth of experience and expertise that will make Time Out Labs a hub of creativity and innovation and will enable Time Out to develop innovative new products, as well as identify and incubate new ideas for Time Out and its fans.
This acquisition will help Time Out to continue to expand our digital offering to a much wider audience right across the globe. We already speak to a combined worldwide audience of over 28 million people but that’s just the start. Hugecity, which will be rebranded as Time Out World will be a place that engages and inspires Time Out fans to keep up and join in with everything they need to enrich their social lives.