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Loki Wine

  • Bars and pubs
  • 4 out of 5 stars
  • Recommended

Time Out says

4 out of 5 stars

Try before you buy at this wine merchant, where upmarket vending machines dispense glasses of red, white and rose

Loki is one of Birmingham’s real treasures. Essentially a wine merchant where you can also enjoy a few drinks, it has gained recognition outside the city with plaudits from both the wine industry and the national news media. 

The owner, Phil Innes, is a true wine expert and is almost always around to offer advice. What makes Loki special beyond simply selling wine by the bottle is that it also allows self-service tasting and sampling by the glass. This is done with the help of dispensing machines and a Loki card, which can be topped up with cash and spent on whichever drinks you choose.

But don’t expect cheap plonk – these are luxury vending machines. Each machine – one for white, one for red and one for rose – is loaded with a selection of quality wines. Peruse the descriptions, decide what to sample and pop your card in to be served a glass (£4 on average).

The downstairs is small and intimate, with bottle-lined shelves along the walls, while upstairs there’s seating room with views of the Victorian Great Western Arcade.

Written by Ahmed Ahmed


36 Great Western Arcade
B2 5HU
Opening hours:
Mon-Wed 10am-7pm; Thu-Sat 10am-9pm; Sun 11am-5pm
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