Birmingham can lay claim to a lot of things – it's the home of heavy metal, Cadbury's chocolate, a European Cup winning football team and, in Victoria Square, one of the largest water fountains in Europe.
It's not, however, a city usually associated with The Bard. That could all be about to change, though.
Thanks to Hainan Airlines, Birmingham Airport is introducing two flights per week to Beijing from July 3. To encourage some Chinese tourists onboard, Birmingham Airport is reported to be branding itself as Shakespeare's Airport in China.
Shakespeare's birthplace – 'nearby' Stratford-upon-Avon – is 28 miles away, but it seems the prospect of boosting the local tourist economy and forging links between businesses in the two countries allows for a little creative licence.
Flights from Shakespeare's Airport to Shanghai and Guangzhou are also in the planning stages.