It was back in 2011 that plans were first submitted to completely transform the old Pallasades shopping centre into a £150 million shopping and dining destination, with over 500,000 square foot of retail space.
Today, the final countdown begins before the opening of the highly anticipated Grand Central Birmingham in exactly one month's time, on Thursday August 24.
To mark this final milestone, five major outlets have announced their inclusion in the list of 60 premium retail and restaurants within Grand Central.
The five new outlets include cosmetics company MAC, home and body fragrance makers Jo Malone, footwear brand Jones Bootmakers, jewellery and accessories store Neo Glory and footwear and handbag retailer Jeff Baines.
They will be joining the likes of Foyles, Pandora and Jacques Vert, along with dining options from Tapas Revolution, Tortilla, YakiNori, Handmade Burger Co, Nando's and Pho. Plus, of course, the flagship 250,000 square foot John Lewis, the largest store outside London.
Grand Central communications and engagement manager, Ashley Innis said: 'We’re absolutely thrilled to have these aspirational brands on board. They’re a massive boost to Grand Central’s premium, retail offering and complement the exciting mix of fashion, accessories, food and beverage brands that have already committed to the shopping centre.'
Grand Central opens Thursday September 24 at 10am, with the many shops and restaurants sitting beneath an amazing new roof that, unlike the dingy Pallasades, promises to flood natural light into the centre and the New Street station concourse beneath.
Grand Central's opening weekend will also be part of Birmingham Weekender, a weekend of free, family-friendly, outdoor performances, art and activities taking place across the city centre from September 25-27.
Read more shopping and retail news.