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Time Out says

The clue's in the name - head to this south Birmingham bakery for pefect bread and pastries; just make sure you get there before noon

Every Saturday morning, a dedicated troop of self-proclaimed bread crazies converge on an otherwise unremarkable corner of Stirchley. We are one of them. You’ll know us from our spritely approach and self-satisfied departure, clutching a brown bag over-flowing with our bounty. You see, Loaf opens at 8.15am and while it technically doesn't close until 1pm, it has been known to sell-out by 10am. Cue tears. No really – we've seen children crying over the last brownie. They’re that good.

So what has stirred south Birmingham into quite such a baked frenzy? Well, there's the fluffiest and most buttery croissant we've tasted this side of the Channel, the nutty fresh certainty of Loaf's self-styled Revolution Rye, there are sultanay-cinnamon rolls, perfect baguettes, custard tarts, berry laced banana slices, earl grey loaf cakes and sourdough (oh the sourdough) just begging to be taken home, thick-cut and introduced to a poached egg. And the friendliest team of real bread heroes you’re likely to meet.

Make your partner fall in love with you all over again and bring back a bag of Loaf love for this Saturday's brunch. Oh and they'll actually reserve your chosen delectation for collection later in the morning, so you don't even need to join the dawn army. But don't tell anyone that.

Written by Katy Drohan


1421 Pershore Road
B30 2JL
Opening hours:
Tuesday - Friday 12pm - 6.30pm Saturday 8.15am - 1pm. Closed Sundays and Mondays.
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