The Sports Bra—yes, really—is opening a location in Boston, and if you’ve ever begged a bartender to put the WNBA on instead of reruns of SportsCenter, this one’s for you.
Founded in Portland, Oregon, in 2022, The Sports Bra made national headlines as the first-ever sports bar exclusively showing women’s sports. Now, it’s bringing its game-changing model to four new cities: Boston, Las Vegas, Indianapolis and St. Louis. Each outpost will be locally owned and operated but follow the same winning playbook: wall-to-wall women’s sports, scratch-made bar food (with plenty of vegan options) and a strong community vibe.
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Boston’s location doesn’t have an address or opening date just yet, but the local ownership team comprises eight Boston-area residents—athletes, educators and longtime women’s sports advocates—who’ve spent the past year organizing watch parties around the city. In other words: They know what they’re doing, and they know the fan base is here.
And Boston’s certainly ready: The city is set to welcome the NWSL’s Boston Legacy FC in 2026, already plays host to the PWHL’s Boston Fleet and is home to passionate fan communities for everything from college hoops to roller derby. Add in places like Drawdown Brewing in Jamaica Plain, which prioritizes women’s games on its screens, and it’s clear the city’s sports culture is overdue for a bar like this.
Founder Jenny Nguyen calls the new franchise group “The Starting Five,” with Boston joining Las Vegas, Indianapolis, St. Louis and the OG Portland location. “We’re serving fans nationwide who are hungry for spaces that not only champion women’s sports, but create a community where everyone feels like they belong,” she said in a release.
And yes, the Boston menu is expected to feature favorites from the Portland original, like Aunt Tina’s Vietna-Glaze Wings, a tempeh Reuben and the bourbon-and-peach cocktail known as the Title IX.
In a sports landscape that still sidelines women’s leagues, The Sports Bra is putting them front and center—and Boston’s about to get a front-row seat.