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Macy's replaced Boston institution Jordan Marsh in 1996 (there's even a plaque outside commemorating the dearly departed store), but in fact it was more of a conversion than a hostile takeover, since Federated Department Stores, Macy's umbrella company, already owned Jordan's. Macy's sells brand-name clothing, cosmetics, housewares, furniture and lingerie, but those expecting the scale or choice of the famous New York store will be disappointed by this more modest Boston outpost.