Viola Lovely

A suburban shoe store expanded its horizons and the city’s fashion-conscious were the richer for it. The South End shop is as focused on clothing as footwear, carrying coveted designers like Isabel Marant and Lemaire. The shop’s denim collection is arguably the best in town and staff members are skilled at guiding customers towards the perfect pair of jeans. A well-curated selection of sunglasses, jewelry and, of course, footwear means you can build a head-to-toe look in one visit.