Open Newbury Street

On the best Sundays of summer, Newbury Street belongs to people instead of cars. Open Newbury transforms the Back Bay's most famous shopping street into a mile-long pedestrian promenade, where strolling becomes the main event and every block feels a little more alive than usual. Boutiques roll open their doors, restaurants spill onto the sidewalks, and local businesses bring the street to life with pop-ups, performances, and outdoor activations that change from week to week. Whether you're shopping, grabbing brunch, or simply people-watching, the lack of traffic completely changes the rhythm of the neighborhood. Stretching from Berkeley Street to Massachusetts Avenue, it's a reminder of just how enjoyable Newbury can be when there's room to wander. If there were ever a day to ditch your plans and see where the afternoon takes you, this is it.