A giant shell will be washing up at the Promenade in the centre of town this weekend, in an attempt to encourage more of us to visit Britain's coast.
If you do like to be beside the seaside, the easiest options for Bristolians are either heading Weston-Super-Mare way, over the bridge to South Wales or down to the Exmoor coast.
Still, whichever direction you choose to head, some form of travel is inescapable. Perhaps this, combined with the ready availability of cheap flights to sunnier climes, explains why visits to the UK's own coastlines have dropped by 20% in the last decade.
To help reignite our passion for the sea, the National Trust has revealed the Shellsphere as part of its #lovethecoast campaign – an immersive, '4D' installation that claims to bring a coastal experience to the city.
Inside the Shellsphere, your senses will be triggered by the aromas of salty sea air, caves and rock pools, the sounds of waves and seagulls, as well as a magical interior lighting. There will also be an interactive coastal photo booth on hand to capture the moment.
The giant shell will be on Bristol's Centre Promenade on Saturday August 22, from 10am-4pm and is free and suitable for all the family.
You can find out more about the National Trust's conservation work on it's Coastal Campaign website.