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Fashion and Food: The New Match Made in the Local Scene

From Palermo to La Plata, here are seven foodie spots where you can enjoy fashion and great food at the same time.

Laura Marajofsky
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The connection between food and fashion is nothing new. For decades, everyday cravings have found their way into advertising campaigns selling everything from home appliances to cosmetics. Recently, however, edible aesthetics have experienced a major boom through the rise of food marketing, which blends fashion, food, and visual and sensory pleasures.

Today, gastronomy appears on runways and in campaigns, inspires prints and designs, and takes shape in capsule collections and collaborations between major fashion houses and brands such as Hellmann’s, Heinz, Lay’s, Oreo, Coca-Cola, and McDonald’s. At the same time, luxury labels are investing in restaurants, cafés, and pop-ups. Established names like Prada, Dior, Miu Miu, Armani, and Jacquemus are doing it, but so are newer brands such as the Kardashian-owned Skims and Hailey Bieber’s Rhode.

According to Vogue Business, Generation Z—especially those between 16 and 24 years old—is bringing food to the forefront of luxury consumption. Their fascination with edible products is shaping the future of fashion marketing. As food becomes both a status symbol and an aspirational object, brands are partnering with culinary talents to use gastronomy as an accessible and attractive gateway into their worlds.

1. Café Jazmín

Opened in late 2021, Café Jazmín occupies one of the three corners of the Jazmín Chebar universe at the intersection of Armenia and El Salvador in Palermo Viejo. Inspired by the brand’s colorful and playful spirit, where humor and sophistication coexist, the café offers a menu based on its iconic imagery, featuring favorites such as the Cupido alfajor and the Beso alfajor. True to the idea of gastronomy as a gateway to the brand, it also develops special products for occasions such as Mother’s Day and limited-edition cookies inspired by the designs of its collections.

Good to know: The café is advised by renowned chef Narda Lepes and has also collaborated with acclaimed pastry chefs including Chula Gálvez and Constanza Borras. Signature drinks include the Flat Pink, made with beetroot, which pairs perfectly with its cookies, alfajores, and sandwiches. The café is entirely outdoors, with no indoor seating.

Where: El Salvador 4698. Hours: 9am–8pm.

2. Portsaid Café

Portsaid takes a similar step to expand its brand universe, offering a complete experience that goes beyond fashion. Guests can enjoy breakfast, brunch, or afternoon tea in the beautiful first-floor café located inside the brand’s flagship store, on one of Belgrano’s busiest corners.

“At Portsaid, we created a special space where we combine two pleasures—fashion and coffee—to take visitors on a unique journey, a place designed to accompany everyday life with an aspirational touch,” explains Emilie Block, the company’s Head of Marketing.

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The space is spacious and welcoming, ideal for coworking or relaxing after a shopping session.

Good to know: The café offers an extensive menu of hot and cold drinks, with the grapefruit-based pomelada being a must-try. Specialty coffee is sourced from Café Registrado, while the food menu includes salads, savory tarts, and eggs prepared in a variety of styles.

Where: Av. Cabildo 1901,, first floor. Hours: 9.30am–8pm.

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3. RVR Café

For Ana Tolomei, founder of Revolver, one of the coolest brands in Argentina’s fashion scene and a favorite among Gen Z shoppers, fashion and food are part of the same language. That’s why the café and the brand’s showroom coexist within the same ecosystem, enhancing the overall experience.

The café itself has become a vibrant gathering place, hosting a calendar of pop-ups featuring chefs and bakers who bring fresh perspectives and flavors.

“Since the beginning, we’ve been very clear about our core pillars: Argentine industry as identity, gastronomy, sports, and music,” says Tolomei.

Good to know: RVR Café’s menu caters to every taste. Alongside high-quality specialty coffee roasted in-house, visitors will find wine, snacks, and artisanal ice cream developed in collaboration with Bocha. The venue has become a hub for emerging culinary talent, especially women-led projects, so keep an eye on its events calendar.

Where: Malabia 1150. Hours: 10am–8pm.

4. El Cafecito de Cocoliche

Vintage stores are also embracing the fusion of food and fashion. One example is Cocoliche, a pioneer of circular fashion in Argentina. After 13 years in business, the brand launched its own gastronomic space: a food-truck-style café that opened in November 2025 in the central courtyard of its flagship store in La Plata.

True to the brand’s values, El Cafecito de Cocoliche focuses on sustainability and environmental responsibility. Used coffee grounds are turned into compost, along with other organic waste.

“There’s a connection that unites us: a love for the good things in life—clothing, music, caring for the environment, and specialty coffee,” says co-founder Brenda Andersen.

Good to know: Coffee beans come from Al Diablo Coffee Roasters, an artisanal roaster recognized among South America’s top 100 cafés. Pastries are supplied by Bubu Bites and include both sweet and savory options prepared daily with quality ingredients. Don’t miss the traditional Misiones-style chipá. Customers who leave garments to be sold receive a waiting area and a 10 percent discount on coffee.

Where: Inside Cocoliche’s courtyard, Diag. 77 992, La Plata. Hours: 10am–8pm.

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5. Guchito

One of Chacarita’s newest social hubs, sandwich shop Guchito has a fashionable alter ego in the form of Negra Negra. The fashion concept arrived first, created as a multi-purpose space with the vintage touch of renowned stylist Celina. The food component came later, and today both sides are inseparable.

“NN houses an incredible fashion archive and offers luxury clothing rentals, making high-end pieces more accessible. Guchito was born from the desire to create a meeting point where people can eat well, have drinks, dance a little, and get styled at the same time,” explains founder “Poroto.”

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Good to know: The menu includes shareable plates such as Salta-style empanadas, charcuterie boards, hummus, and seasonal mini sandwiches. There is also a carefully curated wine list, specialty coffee, and non-alcoholic beverages. Guchito is proudly queer-owned and LGBTQ+ friendly.

Where: Jorge Newbery 3824. Hours: Wednesday–Saturday 1pm–1am; summer Sundays 6pm–midnight.

6. Cobre Café

If you haven’t guessed it by now, coffee and shopping might just be the perfect pairing. Cobre Café was one of the pioneers in combining specialty coffee and fashion under the same roof.

“We launched Cobre five years ago, opening our first café inside a clothing store in Villa Crespo, in what was then an outlet district. Over time, the area evolved into a gastronomic destination. Two years later, we opened a smaller café in Palermo to strengthen the concept-store idea,” says owner Patricio Albornoz.

The formula was simple: Cobre’s food and beverages plus Óseo’s clothing collections, creating synergy between both businesses. Today, the company operates its own production center and is already planning a third location.

Good to know: Cobre’s events calendar is almost as extensive as its menu, featuring music nights, food events, and special gatherings. There are several breakfast and brunch options, rotating filter coffees from different origins, homemade granola, and evenings dedicated to vinyl records, wine, and small plates.

Where: Gorriti 5070. Hours: Cobre, daily 9am–8pm; Óseo, Monday–Saturday 12pm–8pm.

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7. Galpón Café

We close the list with another example from the world of sustainable fashion: the café at Galpón de Ropa. After two years in operation, it has become a place where visitors can stay, connect, and enjoy a sense of community while shopping.

Located across from Parque Centenario, it caters to people looking for a workspace, a meeting spot, or simply a place to pause, as well as those interested in design, art, and fashion. It’s also pet-friendly, making it ideal for visitors with dogs.

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Good to know: The café serves specialty coffee from Fuego Tostadores and offers a gluten-free menu. It also hosts “circular reading” events: bring a book and leave with a different one.

Where: Marechal 866. Hours: Thursday–Monday 10am–8pm; Tuesday and Wednesday 1pm–7.30pm.

Bonus Track: Chimichurri to the People by Pedro Bargero ft. Bolivia

This may not be a place to visit, but it perfectly embodies the trend of fashion brands creating edible products in collaboration with local culinary talents. Similar initiatives have included Adidas’s pop-up café, collaborations between Betular and Moschino, and Tegui with Lacoste.

Acclaimed chef Pedro Bargero teamed up with ultra-cool fashion label Bolivia and Qué Cálido Studio to create a signature chimichurri. The fashion brand is no stranger to food-inspired designs—its Tita-themed outfits are proof enough—and the collaboration also included T-shirts, tote bags, and pins.

The goal? To take one of Argentina’s most iconic culinary staples—chimichurri—on a world tour.

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