Buenos Aires Half Marathon 2025: Adidas powers the 21K with a 360° experience

This Sunday, August 24, the Buenos Aires Half Marathon 2025 will once again transform the city into a vibrant 21-kilometer circuit. Thousands of runners are getting ready for one of the most popular events of the year, where sport blends with urban life and every step becomes part of a collective experience.

This year, adidas joins as official media sponsor, taking the race to another level with a 360° proposal. From the starting line to the finish at Av. Figueroa Alcorta and Dorrego, everything is designed so that the 21K is not just a competition: it’s a ritual of energy, community, and city. At the heart of it all are the adidas Runners, who trained every Saturday at Vial Costero in Vicente López and are now ready to be protagonists of the great Buenos Aires running celebration.

"Adidas is the official media sponsor of the Buenos Aires Half Marathon 2025"

Throughout August, Saturdays in Vicente López became the perfect warm-up: the adidas Runners Buenos Aires community gathered to train, add kilometers, and share the adrenaline of what’s to come. Because it’s not just about preparing your legs—it’s also about building that group vibe so that on race day every step feels lighter.

Also of interest: Running for rookies – what you need to know before your first Ks

On race day, all that preparation will be felt on the streets: the start line becomes a meeting point, the kilometers turn into shared ground, and the finish into a collective roar of celebration. The adidas Runners don’t just run, they inspire—their energy fuels a course where the focus isn’t on the clock, but on the vibe that multiplies when footsteps beat in unison.

"The adidas Runners don’t just run, they inspire"

How to join adidas Runners?

And that’s not all: the experience goes beyond the 21K. Joining adidas Runners is simple: download the adidas Running app, create your profile, and join the ‘adidas Running Bs As’ community. From there you can access weekly training sessions, track your progress, and run alongside others—both in the lead-up and on every marathon day.

Because in the end, what adidas brings as media partner of the Buenos Aires Half Marathon 2025 is much more than supporting a race: it’s about amplifying the energy that already vibrates through the city, making every step feel shared, and showing that running in Buenos Aires is no longer a solitary plan, but a collective celebration.