1. What the Burger


What the Burger was born in November 2023 from two friends who were involved in the specialty coffee world. “They decided to start a burger business because whenever we could, we went to try the entire menu of every new place,” explains Ezequiel, one of the founders.
The first What the Burger location opened in the southern Buenos Aires province, specifically in Quilmes, the hometown of one of the partners. “It was a very small place, only for delivery and takeout, which gave us a lot of experience, trial, and error,” he explains. Over time, they had the opportunity to open in the Belgrano neighborhood in Buenos Aires city and didn’t hesitate. “It was an immediate boom,” he says.
What the Burger’s burgers are handcrafted. The added value comes from the buns, which they make themselves, as well as the homemade sauces. “From the first bite, you realize our burger is something else: the flavor is different, thanks to the daily-made buns without additives and all our sauces made in-house,” he explains.
Another big difference is the freshness of the ingredients. “Everything is made on the spot. If there’s a mushroom burger, for example, the mushrooms are sliced and cooked on the grill right then, and you can taste that freshness in every bite,” highlights Ezequiel. Together with his partner and friend, they are convinced theirs is a different kind of burger. “We don’t know if it’s better than the others, but you will definitely taste something different from what’s on the market,” he concludes.
Where: Ciudad de la Paz 2322.