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Leo Furió Bodas

The Glamour of Winery Weddings: Why Getting Married in Mendoza Is a Growing Trend

Mendoza has established itself as one of the top destinations for luxury weddings, with mountain landscapes, celebrations at wineries, and all-inclusive experiences for couples and their guests.

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The combination of vineyards, mountains, and warm hospitality makes Mendoza a leading destination for luxury weddings and destination weddings in Argentina. More and more couples are choosing to get married in Mendoza because the celebration goes far beyond the ceremony itself: it becomes a full destination wedding, where striking landscapes, regional cuisine, and premium wines come together in a truly unique setting. The province welcomes couples and guests—many of them traveling from abroad—who are looking for authentic venues for their big day, often extending the experience over several days with winery visits, hot air balloon rides, or outdoor activities that complement the main celebration. The growing trend of getting married among vineyards and mountains reflects the desire to enjoy a memorable, intimate, and visually unforgettable event in one of Argentina’s most sought-after romantic destinations.

Weddings in Mendoza: Why Getting Married Here Is a Trend

During the reception, Mendoza shines in every detail: premium wines and regional gastronomy take center stage. Celebrations often blend seamlessly with tourism experiences—before the wedding, it’s common to enjoy guided winery tours, hot air balloon rides, restaurant outings, rafting excursions, or horseback riding across the region. A key reason behind this choice is Mendoza’s strong wine tourism appeal: many couples select the destination because they love its wines and want to immerse themselves in landscapes completely different from those of their home countries. According to experts and planners, “romantic tourism”—with weddings as the central event—already generates millions of dollars annually in Mendoza, a booming segment that delivers unforgettable experiences for both couples and guests.

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Winery Weddings: Unique Settings Among Vineyards and Mountains

Natalia Baigorria, a local wedding planner with 14 years of experience, embodies this phenomenon. She notes that nearly all the weddings she organizes—around 30 per peak spring–summer season—are for foreign couples, mainly from Brazil, the United States, and various European countries, with only a small percentage of Argentines living abroad. Baigorria observes that demand has grown year after year, and she often books dates well in advance. According to her, couples are drawn precisely to Mendoza’s natural surroundings—something they can’t find at home—and are seeking a complete experience that goes beyond a traditional ceremony.

Top Wedding Venues in Mendoza: Vineyards, Estancias, and Resorts

Baigorria’s professional insight illustrates what planning a luxury wedding in Mendoza looks like. She supports couples at every stage: often traveling in advance to meet them, visiting selected wineries together, overseeing floral arrangements, and coordinating the décor team. Under her guidance, guest arrivals at Mendoza’s airport are carefully planned, accommodations are arranged at high-end hotels, and the celebration unfolds over three or four days. A typical experience includes a gourmet welcome dinner, an outdoor ceremony at the foot of the Andes, and a main banquet featuring signature menus. This may be followed by a countryside farewell brunch the next day or a nighttime party with an open bar and DJ—pre- and post-wedding events that enhance the intimate and exclusive atmosphere.

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How to Plan a Destination Wedding in Mendoza, Step by Step

Mendoza elevates this sense of luxury with its infrastructure: elegant Bedouin-style tents, multisensory décor with lighting and scents, and even technological features such as drones capturing panoramic views of the vineyards. Cocktails and menus highlight high-quality local ingredients, sometimes presented as gastronomic fairs with barbecue stations and handmade pasta stands. The offering also includes interactive options like a “blending game,” where guests create their own wine, and fun vintage car tours around the estate. The arrival of the Michelin Guide—with newly starred restaurants in Mendoza—adds even more prestige to the destination.

Experiences Around Getting Married in Mendoza: Relaxation, Cuisine, and Adventure

The province caters to every preference. Couples and their guests can unwind at vineyard spas before or after the wedding. Many full-service hotels offer complete packages, including luxury accommodations—sometimes private suites within the winery itself—and wine-paired dinners. Nature takes center stage as the celebration comes to an end. In autumn and winter, the snow-covered landscapes of the Uco Valley transform weddings into intimate events with a distinct aesthetic. In spring and summer, the mild climate allows for outdoor celebrations framed by lush greenery and clear skies.

You may also be interested in: Where to enjoy wine experiences just minutes from the city center

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Leo Furió Bodas

Sustainable Weddings in Mendoza: Love That Respects the Environment

For many couples, an added bonus of getting married in Mendoza is its growing focus on sustainability. More destination weddings are opting for eco-conscious formats that use seasonal local products, recyclable décor, and practices that minimize environmental impact. In this way, the Uco Valley has positioned itself as a benchmark for sustainable weddings, where love is celebrated while respecting the natural surroundings.

Conclusion: Why Getting Married in Mendoza Is an Unforgettable Destination Wedding Experience

In short, Mendoza offers a unique blend of understated luxury and breathtaking nature that cements its status as an ideal destination for exclusive weddings. The guidance of experts like Natalia Baigorria ensures that each celebration becomes an unforgettable event: a multi-day journey where couples and their guests enjoy Mendoza’s wine, gastronomy, and landscapes in a warm, personalized setting. These are not just ceremonies—they are fully immersive experiences from start to finish, bringing together tourism, culture, and romance along Argentina’s wine route.

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