When I was 11, the only exercise I got was scaling our back wall, climbing the neighbour’s tree, and attempting to retrieve the juiciest loquats.
The kids these days are built differently. They’re hanging out at coffee shops, playing board games with their chommies. They’re connecting at silent book clubs and joining gyms.
For Generation Alpha (born between 2010 and 2024), fitness centres and sports clubs are becoming the new social spaces. They are less formal and far less intimidating than school extramural activities. Gym culture is the new cool, and private gyms and franchises are locking into that trend.
More Gyms Courting the Younger Generation
The United States first noticed the uptick in younger memberships in 2024. According to the Health & Fitness Association, the older portion of Gen Alpha (16-year-olds) accounted for 30.8% of total gym memberships.
That’s a third of many gym’s annual membership income. And while pre-teens don’t qualify for independent contracts, many are using their parents’ memberships to take advantage of the perks.
That soon, too, might come to an end, because Cape Town gyms get it. They’re feeding into the zeitgeist and early adoption of healthy habits. It’s called supply and demand.
Check out below which Mother City gyms are game for junior members.
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