Brand Storytelling W/Bridget Russo

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Brand Storytelling W/Bridget Russo
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Adcraft Club of Detroit says
Join Adcrafters on Wednesday, June 8 for a special luncheon presentation featuring Bridget Russo, chief marketing officer for Shinola.

Magical moments of luxury retail occur when brands use a multi-channel approach to intrigue, engage and connect emotionally with consumers. Come hear Russo discuss how Shinola uses storytelling and transparency as a business practice and communications strategy.

Driven by a desire to work for a brand that creates well-made products with positive social impact, Russo joined Shinola in 2012. As CMO, she oversees global marketing and communications for the brand, working closely with internal and external partners to build and American design brand through storytelling and products that are built to last.
Come be inspired and hear about what Shinola has planned for the future during this informative presentation.

Wednesday, June 8, 2016, 11:30 am

College for Creative Studies, A. Alfred Taubman Center for Design Education, 460 W. Baltimore Street, Detroit

Tickets: $40 Members; $50 non-members; $25 junior & student members

There are no physical tickets for this event; registration list only. Full tables seat 10.
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By: Adcraft Club of Detroit

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