Knowledge Event: Compelling Creative In A Digital World

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Knowledge Event: Compelling Creative In A Digital World
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313digital says
313 Digital Presents:

Compelling Creative in a Digital World

If you’ve worked in digital advertising for any length of time, nothing is more challenging than not having creative on time, on strategy or not taking advantage of the capabilities in the ever changing digital landscape. 313 Digital’s next Knowledge event will seek clarify some of these issues with some of our best and brightest Detroit creative minds. Our panelists have built and launched some of the most successful, industry leading digital ad campaigns. As experts, they will be able to help us answer some of these questions:

* Who initiates the creative production process when it comes to digital advertising; The media or creative team?

* With creative and media teams within separate silos, what is the best way to build creative that meets client objectives?

* How do publishers, agencies and clients work together to take advantage of the personalization digital advertising can offer?

* What works best and how should we be measuring effectiveness?

Please join us in welcoming:

Rick Dennis – Creative Strategist, Facebook

Bob Limback – SVP, Global Insights and Intelligence Director, Carat

Ken Stock – EVP, Exec. CD, OTTO Detroit

Amy McNeil – Sr. Digital Marketing Manager, Chrysler, FCA

Moderated by: Robert Guay – EVP, Man. Dir., Digitas LBi

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By: 313digital

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