Wayne State University presents PR Tips for Creatives at Ponyride on November 16
Co-founder of the Allen Lewis Agency and WSU Alumna Jocelyn K. Allen is the featured speaker on Monday, Nov. 16 at The Business of Art @ Ponyride. During Allen’s talk, she will discuss practical steps that artists and creatives can take to promote their artistic pursuits. This event is part of Wayne State University’s ongoing speaker series presented by the Alumni Office of the College of Fine, Performing and Communication Arts at Ponyride.
Allen is a marketing and communications expert and prior to opening an agency she served as the Director of Regional, Grassroots, and Diversity Communications, and Director of the company's Diversity Marketing and Communications Center of Excellence at General Motors. She leveraged her relationship building abilities to grow relationships with organizations and events such as the Essence Music Festival, the Trumpet Awards, the Stellar Awards, CAAMFest, Black Girls Rock! and the American Black Film Festival. She has also served as Vice President of Public Affairs and Corporate Communications for OnStar, where she led internal and external communications efforts including the launch of OnStar in China. As Manager of Global Broadcast Media Relations, Allen played a crucial role in helping GM shift its communications mindset to storytelling among media outlets beyond print media. Now, she is bringing her expertise to WSU Alumni.
The Business of Art @ Ponyride takes place every third Monday. The October event will take place on Monday, October 19 at Ponyride. It is located at 1401 Vermont Street in Detroit’s Corktown Neighborhood. Doors open at 5:30 p.m. and the event begins at 6:00 p.m. The discussion will be followed by a Q & A segment. There is a $5 (five dollar) suggested donation and all proceeds go to Ponyride. Upcoming sessions include “Storytelling through Video” on January 18 with Phillip Lauri and “Design Thinking for Artists” on February 15 with Siobhan Gregory. For more information contact Rhonda Welsh at rhonda.welsh@wayne.edu or 313.577.1087.
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