Tim Etchells: Will Be & Fight Posters

The performance of language and the absurdity of head-to-head marketing are the twin concepts at the heart of Etchell’s Behaviour festival installation; some of our favourites from the latter (which pitches contentious concepts against each other on lurid neon backdrops) include ‘Partially Sedated Housewives vs Generally Anaesthetized Tax Inspectors’ and ‘Transgender Rambo Impersonators vs Crossdressing Terminator Impersonations’.