6 niche activewear brands in Israel to "sport the look"

Move over Adidas. Niche activewear brands in Israel are stealing the spotlight from the major players
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For a fitness obsessed city, Tel Aviv still has relatively few activewear options, but that’s quickly changing. While there may not yet be a Lululemon or a Sweaty Betty store, staple brands like Nike, Reebok, and Adidas are seeing a sharp increase in competition, thanks both to Israeli fitness wear designers and Israeli shop/e-shop owners who now stock local brands alongside well-known international ones. 

Check out these niche activewear brands

1
Jack Kuba
© Jack Kuba
Shopping, Sports

Jack Kuba

icon-location-pin Neve Tzedek

Jack Kuba is best known for their high-end, quality lingerie, but the boutique just launched their first line of sports bras. The collection includes styles for low, medium, and high impact activities. Given the brand’s pedigree for crafting fine lingerie, it’s fitting that their sports collection is streamlined and focused on fit. Styles contour the body and come with functional touches like wide elastic straps that are easy to adjust with a hook and multiple slots. Bras with front zippers also make changing after a sweaty workout a breeze.  

2
Yano Life and Style
© Lior Shlik

Yano Life and Style

A line of eco-friendly yoga and pilates mats designed with a bohemian flare in Tel Aviv.

This Tel Aviv-based brand makes bohemian-inspired, eco-friendly yoga and pilates mats. Their mats are brightly colored, taking cues from Central and South American culture. Plus, all mats are waterproof, meaning you can bring them to the sweatiest hot yoga classes and not worry about slipping all over the place. Mats are also machine washable, which makes it even better. They are sold online and at popular fitness studios like Locker Room and Naim Studio.

Contact: yanolifeandstyle.com (054-5815715)

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3
Meshica Sport
© Amir Tzuk
Shopping, Sports

Meshica Sport

icon-location-pin Old North

Meshica Sport was founded in 2012 by designer Sivan Moran, who now also runs a namesake brick & mortar shop. Given its location, it’s little surprise that Meshica Sport’s clientele includes a long list of stylish and fitness obsessed women hailing from well beyond Tel Aviv. The store’s pieces have a focus on high-tech fabrics that are breathable (even in the intense heat!), feel great to the touch, and are wrinkle-resistant. The brand stocks a solid selection of to-and-from the gym pieces and, given the international crowd that surrounds the Basel area, the store also carries a special travel collection of loose pants and easy one-piece options. 

4
Anjaly
© Dor Sharon
Shopping, Sports

Anjaly

icon-location-pin White City

Anjaly launched their first yoga collection in 2006. Since its inception, every piece has been made using high quality organic cotton and there’s always been a focus on unencumbered movement, meaning these pieces are as good for yoga as they are for everyday life. While the collection may seem simple, every part of the design is meticulously thought out and fabrics are specifically made for the brand. Anjaly now also has a men’s collection, as well as a leisure line, in addition to their staple yoga pieces. 

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5
IT activewear
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IT Activewear

An online activewear brand known for flattering and stylish bras and leggings.

Created by Israeli designers Idan Tzur and Tal Zimmerman, IT is best known for their figure-flattering, compression crop top-style bras and tights in neutral colors. Their bestselling styles come in marble and python prints, all of which have mesh panelling providing both a fashion detail and a functional one (the mesh allows for ventilation). Plus shipping is available worldwide to boot.   

Contact: itactivewear.co.il 05-46579757 

6
Come Om
© Alex Barket

Come Om

An online company selling niche yoga apparel brands made with (and for!) good karma. 

Come Om is a yoga wear and accessories e-retailer founded by Shiry Hod. The retailer’s motto is “Yoga Wear & Good Karma Brought in Peace to the Middle East,” and that’s well reflected in Come Om’s stock. Come Om carries top-of-the-line mats from Jade Yoga along with a solid list of international niche fitness wear brands like Onzie and Spiritual Gangster. There are styles for both men and women.

Contact: comeom.co.il 

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