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Local swimwear brands heating up the Israeli summer

As if the Israeli summer couldn't get hotter, here are some local swimwear brands that are on fire

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With miles upon miles of coastline, more sunny days than we can count and a summertime that lasts well past September, Israeli swimwear brands are primed and ready for the season with a host of vibrant and stylish cuts, colors and textures. So plot out your patch of sand at any of Tel Aviv's beaches, get your other vacay essentials at the ready, including those sunnies and mix and match these styles for months to come. Beach Season is here!

Swim your way through summer


Esprit de Vacances

Local brand Esprit de Vacances swimwear is a refreshing combination of both style and function. The collection features a full range of various styles and tastes, from classic navy stripes to slinky faux snake skin or a velvet one-shoulder piece - all crafted with the same supreme quality and fit. A fashion design graduate of Shenkar College, the local designer’s first priority is her customers. “My goal and greatest challenge is how to make women feel exactly like their everyday selves - just on the beach,” she says. The designer’s swimsuits are made from top tier materials to ensure the most flattering and invisible-feeling outcome possible. Adorned with French or Italian accessories, each suit is tailored with the utmost care and attention to detail. Crafted to suit women of all ages, shapes and sizes, the Esprit de Vacances collection changes the way you feel in a bathing suit - making the beach your runway.

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Based in Tel Aviv, Biliblond's unique swimwear styles blend Mediterranean culture with a timeless fashion sense. The line is both classic and edgy, inspired by Tel Aviv's rich cultural diversity, fast-paced urban flair and laid back beach vibe. Designed to flatter the female figure, there are collections for adults, children and babies, to ensure all the girls in the family can flaunt their own personal style.

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Tel Aviv City Center


One of Israel’s major design champions, Lea Gottlieb immigrated to Israel from Hungary after WWII and founded one of the largest swimsuit companies in the world: Gottex. Said to have even sold her wedding ring to raise money to by fabric for her then-burgeoning company, Gottex is now one of the leading exporters of fashion swimwear to the United States, and has a host of stores scattered across Israel. With suits that are bold and glamorous, it is the perfect place to spruce up for beach season. The various collections contain something for everyone, with both revealing and more conservative styles aimed to make any woman feel comfortable in her own skin. Each suit is made with fabrics providing sun protection, chlorine-resistance, less water retention and comfort, so in other words, they are built to last. 

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Tel Aviv City Center

Alba Swimwear

The up-and-coming label showcases a range of figure-flattering tops and bottoms, but options also include fashion-forward long sleeves for those ladies who aren't all about sun-worshipping (this way they can also double as crop tops for those summer music festivals). And the extra coverage comes in handy for those who want to keep harsh rays off their tattooed limbs. Expect a mix of vibrant tropical prints, cut outs in all the right places, and detailed accents like criss-crosses and tie-ups.

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Long Israeli summers mean that a lot of time is spent in a seaside. Swimwear label Almarie values quality and comfort first, and the unique, decorated bikini and one piece suits will have you standing out even in literally a sea of beachgoers. Inspired by a love for the sun and sand, each design is colorful and feminine, with flattering cuts and prints.

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