South Africa has just been ranked the fourth-best country in the world in the 2025 Telegraph Travel Awards, and the world is taking notice. Voted on by over 20,000 Telegraph readers, the award recognises South Africa’s outstanding blend of natural beauty, rich culture, and unforgettable travel experiences, and Johannesburg is a key player in this global recognition.
This achievement reflects more than just tourist appeal. According to recent stats, nearly 9 million international visitors arrived in South Africa in 2024, with tourism contributing 3.3% to the GDP and supporting over 1.8 million jobs. That growth is rooted in cities like Johannesburg, which continue to evolve and surprise both locals and visitors alike.
As the country’s economic engine and cultural powerhouse, Johannesburg adds fuel to the fire of South Africa’s rising global reputation. The city’s urban vibrancy, from the colourful art murals of Maboneng and the fashionable boutiques at 44 Stanley to the lively rooftop bars of Braamfontein, offers an authentic taste of modern Africa. It’s a place where heritage and hustle live side by side.
Culturally, Johannesburg is home to some of the country’s most important landmarks. Institutions like the Apartheid Museum, Constitution Hill and the Market Theatre give voice to South Africa’s complex past while celebrating the spirit of transformation. These are must-visit spots that offer both education and inspiration.
Then there’s the food. Johannesburg’s culinary scene is one of the most dynamic in Africa. Whether you’re enjoying local favourites in Soweto, artisan coffee in Parkhurst, or farm-to-table experiences at one of the city’s many markets, Joburg’s food culture reflects the diversity and richness of South Africa itself.
The city also plays a central role in business and global travel. The Sandton Convention Centre and OR Tambo International Airport are essential hubs, drawing international events and facilitating smooth connections for global visitors. Even with all the urban bustle, Joburg still offers tranquil escapes, with green spaces like Delta Park, The Wilds, and Walter Sisulu Botanical Gardens.
South Africa’s fourth-place ranking is a testament to everything that makes the country remarkable, and Johannesburg is proudly at the heart of that story. Whether you’re here to explore, create, connect or just experience the rhythm of the city, you’re already part of what makes this place one of the best on Earth.
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