Returning for its second year, the Magical Leeds Reindeer Trail sees a a bespoke collection of decorated reindeer statues dotted at locations across the city centre.
Should you spot one of the ten creatures while out doing your shopping, be sure to take a photo with it – you might just win a great prize, just in time for Christmas.
The Reindeer Selfie competition launched on December 1 and will be running until December 15. The rules to enter are simple: explore the Leeds Reindeer Trail, take a selfie with any one of the Magical Leeds reindeer, then tweet your pic to @VisitLeeds using the hashtag #MagicalLeeds.
The winner of the competition will be awarded with a £200 Trinity Leeds gift card and two tickets to watch the Northern Ballet's performance of 'Swan Lake'. Two runners up will receive two tickets for the Opera North production of 'Cosi fan tutte' or 'L'eslisir d'amore' at Leeds Grand Theatre. The winners will be drawn on December 17.