The long hair, the sun-kissed skin... where are they from, Hull?
No, dude, they’re the sound of modern California – electronic, heartfelt, yet ever so slightly vapid.
That’s a bit harsh.
Well they’re a definite improvement on their previous incarnation. Two members (Simon Katz and Sam Martin) used to be in bro-ish jock-pop act Iglu & Hartly. Martin still has the ‘&’ tattooed on his arm.
Ha! That’s worse than Katy Perry and Russell Brand’s mutual tattoos.
Don’t laugh too hard. While Iglu & Hartly were shambolic, Youngblood Hawke’s stadium pop might make them big players this year. Consider this a heads-up – their LP (‘Wake Up’) is out this week, while single ‘We Come Running’ is about to achieve omnipresence on a soft drink advert.
Which soft drink?
Who cares? The important thing is that, like the drink, ‘We Come Running’ is more-ish, cloying and full of fizz.
So, in short: the perfect pop song?
The Bottom Line: Good, but hold off on the tattoos.
Support Time Out
We see you’re using an ad-blocker. Ad revenue is Time Out’s main source of income. The content you’re reading is made by independent, expert local journalists.
Support Time Out directly today and help us champion the people and places which make the city tick. Cheers!Donate now