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Even though the fashion-forward set have tried to make vermouth their own, it's a long-standing Spanish tradition to enjoy a vermouth with all its accompaniments (olives, crisps, anchovies...). Whether you want to hang out with hipsters or not, the point is you want a good vermouth experience, so get yourself to La Violeta to sample from among their 30-some varieties. The owners are the fourth generation behind the bar, which has been renovated, sure, but it's a tavern with character (painted shelves and marble) in the traditional neighbourhood of Chamberí. It's the kind of place you want to be able to say you've been to when the next person recommends it. To go with your vermouth, try smoked anchovies, whitebait in vinegar, cheeses... and a great atmosphere.