Hotels South Beach
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© Alys Tomlinson

When it comes to opulent digs, the Setai boasts a four-bedroom penthouse with a $30,000 rack rate and the starriest clientele in town (Madonna has been known to hole up in said suite, and Beyoncé and Jay-Z have stayed there so often they were reportedly contemplating buying it at one point). But despite its celeb credentials, the Setai’s brand of bling is understated; it avoids flash in favor of pristine Asian decor. The lobby’s dark floor is made from Shanghai brick; jade pieces from Japan banish the bad spirits; and a Zen garden keeps the A-list clientele calm. Teak floors, furniture and blinds lend warmth to the minimalist bedrooms, as do the floral sculptures. Bathrooms come stocked with granite tubs, rainshower heads and Laura Tonatto toiletries. Three side-by-side infinity pools ensure there are no crowds when you swim. Decadence rules in the restaurant, where the lavish menu includes black angus filet mignon and Kumamoto oysters. Sadly, there are no early-bird specials. Even if you can’t afford to sleep here, it’s worth the (pricey) cost of a drink to sit at the oceanfront pool bar and enjoy the scenery.


Venue name: Setai
Address: 2001 Collins Avenue

Cross street: at 20th Street
Transport: Bus C, G, H, L, M, S
Price: Rates $650–$1,700 double
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