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World Cup fever has already taken over Miami, but a new kind of madness—a monster kind of madness, if you will—is about to enter the fray. As the city prepares to take center stage as a host for the 2026 FIFA World Cup, POP MART is ensuring fans are geared up with more than just jerseys. Today, May 1, an exclusive THE MONSTERS × FIFA pop-up is opening at Brickell City Centre, blending the world of high-end collectibles with the high-octane energy of global football.
Labubu, the mischievous, sharp-toothed darlings sought after by collectors worldwide, has officially traded the forest for the football pitch. This limited-run shop arrives just as the countdown to the tournament begins. The new collab launched online in April, but this pop-up is your chance to see the new gear in person. While Miami has a handful of Labubu vending machines, there are no official POP MART shops. So check it out now while you can.
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The highlight of the new collection is undoubtedly the THE MONSTERS × FIFA Series Vinyl Plush Doll. Dressed in professional match gear—complete with mini boots and a vibrant kit—this Labubu proudly hoists the World Cup trophy. It’s a must-have memento for anyone looking to commemorate Miami’s historic role in the 2026 games. For those looking to add a touch of "monster" to their everyday match-day look, the collection also includes a pendant keychain with a ball-shaped Labubu, a football-accented lanyard and a tiny zipper pouch plus exclusive glass cups, bottle opener fridge magnets and the highly-coveted football mini bags. You can also expect unique gifts with your purchase and surprise drops throughout the pop-up’s duration.
Whether you’re a die-hard "The Monsters" collector or a soccer fanatic caught up in the World Cup craze, this pop-up is a playful, stylish way to celebrate the beautiful game. Don't let the clock run out—head to Brickell City Centre starting today to score your picks before they’re gone.