Every product on the shelves of this retro-looking grocery store is actually a sock

At first glance, the newest storefront in Miami’s Wynwood Arts District looks like a vibrant, retro convenience store. The shelves are meticulously stocked with childhood favorites and trendy essentials: Cheez-Its, Cheetos, Pringles, Pop-Tarts and cans of Dr. Pepper. But take a closer look, and you'll realize your eyes are playing tricks on you. Welcome to Oddmart, an immersive retail experience where every single product on display is actually a wearable, collectible sock.

Created by Odd Sox, a licensed accessories brand known for its massive social media following and star-studded collaborations, this first-of-its-kind pop-up is turning traditional commerce on its head. Following a highly successful world premiere in Tampa over Memorial Day Weekend, the interactive playground is setting up shop in Miami before heading to global hubs like Las Vegas, New York City and Tokyo later this year.

The concept seamlessly blends art, entertainment and brand storytelling. Enter the shop and you'll find custom-built grocery aisles lined with authentic, branded packaging. But instead of snacks, a Cheez-It box or a Pringles can houses an expertly designed, licensed Odd Sox product. Beyond the novelty shopping, Oddmart is a full-sensory destination featuring larger-than-life product installations, interactive displays, rotating surprise activations and live DJ sets.

The pop-up’s exterior is just as eye-catching. Fitting perfectly into Wynwood’s globally recognized street art culture, the storefront features a custom graffiti mural painted by celebrated local artist Golden 305.

Founded by young entrepreneur Ahmad Akar, Odd Sox has built a national empire by turning the world's most recognizable consumer brands into fashionable accessories. And this week, Odd Sox brings you Miami's most Instagrammable summer hangout.