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Miami isn't exactly known for doing things quietly and when the FIFA World Cup arrives in just a couple of weeks, neither is E11EVEN.
If you've ever wanted to spend an entire day watching soccer and then accidentally find yourself dancing until sunrise, E11EVEN has a plan for that: the downtown Miami nightlife institution will transform into a 24-hour World Cup headquarters from June 11 through July 19, showing every match on massive 30-foot LED screens and then keep the party going long after the final whistle blows.
The venue (which already operates around the clock most days) will screen every match with surround sound throughout the tournament. And once the games end, the club will seamlessly shift into its more familiar mode, hosting nightly after-parties featuring headline DJs and surprise performances.
Miami is one of the biggest World Cup host cities in North America, with Hard Rock Stadium set to host several tournament matches, including the third-place playoff. The city is expected to welcome hundreds of thousands of visitors over the course of the competition and E11EVEN appears determined to make itself a central gathering place for fans regardless of which team they're supporting.
E11EVEN, a 13,500-square-foot "ultraclub," has spent more than a decade building a reputation for celebrity sightings and marathon parties. Since it opened downtown 12 years ago, the venue has hosted everyone from Drake and Post Malone to Doja Cat and Shaquille O'Neal.
E11EVEN also plans to bring its "Where the World Comes to Play" activations to other host cities, including Toronto's FYE Ultraclub and a Finals Weekend takeover at Cipriani 42nd Street in New York City. Still, Miami will remain the epicenter—because if there's one city capable of treating every World Cup match like it's a championship celebration, it's this one.