If you thought Miami’s obsession with fitness was just about looking good on South Beach, think again. According to a new study from Betway Insider, the Magic City ranks number two among the most wellness-obsessed cities in the U.S. in 2025, proving that Miami’s glow runs far deeper than its tan lines.
The in-depth study analyzed everything from gyms and yoga studios to spas and online wellness chatter, using data from TripAdvisor and Brandwatch to determine which towns are leading the charge in health and wellbeing. And while Santa Monica, California, snagged the top spot with a wellness score of 94.10, Miami wasn’t far behind.
Miami earned its silver medal with an impressive wellness profile. The city has 77 gyms per million residents, 107 spas and wellness centers per million people and a 16% positive wellness sentiment online.
The data reflects a broader cultural shift that’s been reshaping Miami over the last decade. Once known primarily for nightlife and neon, the city’s energy has pivoted toward sunrise workouts, sound baths and cold plunges. Morning yoga on the beach is just as common as late-night dancing once was, and boutique gyms now outnumber some coffee chains.
Beyond the city limits, the Betway Insider ranking paints a fascinating map of U.S. wellness culture. Santa Monica leads with its yoga-heavy lifestyle and spa density, followed by Miami, then Boulder, Colorado, where outdoor fitness reigns supreme. Scottsdale, Arizona, and Honolulu, Hawaii, round out the top five.
What ties these cities together? Wellness thrives in the sun, apparently. But these areas also share a belief that wellbeing is a lifestyle, not a luxury. Whether it’s sweating it out in a Miami bootcamp or unwinding at one of its hundreds of spas, locals are investing time and money in feeling their best.
Most wellness-obsessed cities in the U.S.
- Santa Monica, CA
- Miami, FL
- Boulder, CO
- Scottsdale, AZ
- Honolulu, HI