After hustling in the NYC magazine industry for six years, Miami native Elizabeth Jaime moved back home and began “playing with flowers,” she says. That hobby quickly led to paying work with trendy brands like Glossier, Simonett and other clients who covet, as Jaime describes it, “design and the impact that fresh flowers can have in your space.”
When building one of her “colorful, trendy and tropical-ish” arrangements, Jaime allows color and composition to drive the design. “I like to treat each arrangement as if it’s a sculpture made out of flowers. That way, the client feels like they’re taking home something really special.”
Launched in 2017 the floral business Calma is “not just about flowers,” says Jaime. “It’s a brand and a community that interconnects many different aspects of design.” She personally leads a variety of unique pop-up workshops—a recent class mixed funky dyed dried flowers, leaves and grasses with more traditional fresh flowers—that last around two hours and include all materials and light refreshments for $75 to $100.
From December through March, look out for Calma’s Design District pop-up, which will incorporate a mix of magnificent blooms and beautiful but functional home goods.
